I think that many publishers are watching this winter's sales numbers with great interest. Nobody wants to be the first out of the gate with price increases, but GTA likely has the best chance of succeeding with a price increase. If GTA is as successful as people believe, I think that, like most cases in this situation, we'll see a few high profile games see if their forecasts bear out and test the waters with higher prices. If these other high profile franchises (Call of Duty, Pokemon, FIFA, etc.) are successful and players are willing to absorb the higher costs (despite the grumbling), then it will embolden other publishers and titles to raise prices as well. Then it just becomes inevitable, similar to how accepted game prices went from $50 to $60 years ago.
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